There is great article on the New York Times covering the importance of photography in selling a property. There are some excellent before and after examples too.

With the convenience of modern digital cameras and computer software you would think that most property for sale or let online would come with strong photography showing the property off in its best light. From the research we have been doing for our product mProperty, this is very often not the case. Many of the images I have seen have put me off the property rather than raising my interest.

There are many reasons for this, lack of photography or software knowledge, poor software, poor website support for adding imagery. If you are a Property Sales Agent, surely photography is valuable asset in selling the property and it is worth taking the time to improve your photography skills or getting a professional property photographer to take some shots. Getting a professional photographer would make a lot of sense considering the price of many properties, especially here in Ireland.

With mProperty we have made sure it is simple for users to add images: photography, visualisations and floor-plans so they are available in an easy-to-use gallery. As broadband penetration increases in Ireland it is becoming more practical to add more bandwidth intensive content such as video. We will be adding this ability to mProperty in the near future and hope Estate Agents take advantage of this. What better way to get a great feel for a property and its local environment. Maybe you can get to meet the neighbours too!

If you are interested in improving your photography of property here are some links which we hope you find useful:

www.photographyireland.net/
www.dublincameraclub.ie/
http://galleryofphotography.ie/courses.html

Larry Lohrman has a great weblog covering all topics property photography: http://larrylohrman.wordpress.com/