Keith sent me a video advertisement yesterday for Saab. We like their cars, especially this bio powered beastie.

Like all good advertisements this video elicits an emotion whether it is moody or just downright hilarious. This advert with its dark visuals and backed up by a beautiful song: Release Me from Swedish band Oh Laura certainly hits the mark for me.

While I have seen many great video adverts for a multitude of products from cars to personal hygiene (Lynx/Axe) to even computer hardware (Apple 1984), I can't recall ever seeing a great commercial for a software product. Of course there is this cringe inducing effort from Microsoft, wait for the rap song, it's worth it :D. Though I suppose there is the Get a Mac commercials (Shameless Mac plug).

Anyway, here is the Saab one we like so much: