One of the benefits of starting a new company is the fact that you start with a clean slate.

Given we have no previous investment in hardware etc we can select the best items for the job instead of sticking to something we have already spent money on.

We went with MacBook Pro's for all our machines and at this stage we will probably never bother with a desktop machine.

The laptops have a number of benefits for a start up company. For a start, they take up less space. But another one hit me while reading a Slashdot article, they use less energy.

If you want a computer to use less power you only have a couple of options, use an older less demanding processor in a machine with integrated graphics or use a laptop. Laptops are already designed for low power consumption so essentially they are the green option. So we should keep our carbon footprint down by our all laptop 'policy'.

Now of course someone will tell me that for every laptop made a whale drinks a litre of battery acid and trackpads are made from the left eye of an african child.