Now lets get this straight. I am a bit of an Apple fan boy. Not the rush out the door every time they release a product type, nor the type who gets overly excited when the store goes down but I really like their machines and software. I have personally converted several people to be apple users as well.

However, the one thing that constantly annoys me is the price difference between Ireland (or generally europe for that matter) and the US.

The new Apple TV is $229 in the US. By google magic this is €157.46. On the Apple Ireland site, €299!! Almost twice the price.

Now I can understand that Apple can't keep up with currency variations on a day by day basis but this is ridiculous. Come on Apple get your act together.